Samsung expects the Galaxy S23 series to deliver a double-digit increase in sales
Roh is optimistic about the Galaxy S23 series because of the improvements it made to the cameras, software, and performance of these phones. Notably, Samsung’s 200MP ISOCELL HP2 image sensor drives the Wide camera on the back of the Galaxy S23 Ultra. The latter should also take smoother videos and the low-light photography of the line has been taken to a new level. As for the performance of the new phones, they are all powered by the Qualcomm Snapdragon 8 Gen 2 for Galaxy chipset which features an overclocked X-3 “high-performance” core.
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Sales for 2022’s Galaxy S22 line came in at around 24 million units which means that the Galaxy S23 series needs to sell more than 26 million units says Roh. A double-digit increase in sales for the Galaxy S23 line would work out to sales of 26.4 million phones. He also discussed the pricing of the new phones. “We had so many difficulties deciding the prices…We had to consider multiple variables, including the price jump in raw materials and the increased volatility in the Korean won exchange rates,” Roh said.
Samsung didn’t change the pricing in the U.S. where the Galaxy S23 starts at $799.99, the Galaxy S23+ begins at $999.99, and the Galaxy S23 Ultra costs $1,199.99 and up. In other countries, Samsung raised its prices slightly. Pre-orders for the line are currently being accepted and the phones will be released on February 17th.
Source: Phone Arena